Win the gut of undecided voters

Over the next two months we are going to be bombarded with TV and Radio attack ads. Like past years people on the fence as to who they like will be confused about the issues not knowing which ads they can trust and will fall back onto a 'gut' feeling about the character of the candidates. This is how the Swiftboat attack ads successfully put George Bush into the White House. Joe Six pack in Ohio thought that George was not a spoiled brat who sat on his daddies coat tails to drag him into Yale, his oil jobs, his Texas Ranger job, and then into politics. But because he talks like a common guy he was liked by the common guy. Here are my pointers for how to frame the candidates to anyone who is undecided.

1) Paint McCain as the Elitist that he is. The man owns 7 homes and his wife wears $300.000 outfits.

2) Show that Obama is a regular guy. He could be the first president to play a game of basketball pickup with the troops. And he didn't snub them in any way.

3) Explain that Jesus was a community organizer. If

that doesn't work, tell them that grass roots efforts are the only way

to change the policies of a corrupt republican government.

...Plouffe mentioned that community organizing is the foundation of the civil rights movement, the women’s suffrage movement, and labor rights. “Throughout our history, ordinary people have made good on America's promise by organizing for change from the bottom up,” he said. It’s still happening today, he said, as Americans rebel against the policies of President George W. Bush....

4) Tell them that Barack is your 'homeboy'.

5) Tell them that the Obama's just paid off their student loans.